Concept C6 · Dark Analytics

Analytics

Performance across leads, applications and commission · Financial year 2026
Open pipeline
£1.24M
8.2%
Funded YTD
£4.9M
12.4%
Commission YTD
£520k
6.1%
Win rate
26%
1.4 pts

Conversion funnel

Lead to funded · last 12 months · 6.3% end-to-end
2,431 leads in
Leads2,431
100%entry
Qualified1,180
48.5%51.5% drop
Application420
17.3%64.4% drop
Approved190
7.8%54.8% drop
Funded152
6.3%20.0% drop

Commission trend

Monthly commission earned · Sep 2025 to Aug 2026
Trending up
£50k £40k £30k £52k SepOctNovDec JanFebMarApr MayJunJulAug

Product mix

Share of funded value
Business Finance 34% Card & Payments 24% Utilities 16% Insurance 14% Bank Accounts 12% £4.9M funded YTD
Business Finance34%
Card & Payments24%
Utilities16%
Insurance14%
Bank Accounts12%

Lead source performance

Volume and lead to funded rate
Website980 leads
28%
Introducers610 leads
34%
Referral430 leads
31%
Cold call520 leads
14%
Paid340 leads
22%

Targets vs actual

Progress to Q3 goals
92%
Commission
£520k of £565k
84%
Deals
152 of 180
76%
New clients
38 of 50

Top agents

By commission · this quarter
Q3 2026
1
JW
Jenny WilsonBusiness Finance
42deals
£96.4kcommission
2
BC
Bessie CooperCard & Payments
38deals
£88.2kcommission
3
DS
Darrell StewardUtilities
31deals
£74.9kcommission
4
FM
Floyd MilesInsurance
27deals
£61.3kcommission
Sample data · concept demo